Rebecca Vander Linde: Empowering American University's Digital Communications Strategy
As the Manager of Digital Communications for American University, Rebecca Vander Linde is at the forefront of ensuring the university remains visible in the digital space. In her current role, Rebecca is responsible for the university's main social media accounts, website management, and overall brand management in the digital world.
Rebecca began her journey with American University in June 2010, bringing her expertise in digital communications and strategy to the forefront. Her primary responsibility during the early years of her tenure was to manage the university's website. She revamped the entire site, introducing a modern interface with a user-friendly experience.
With the rise of social media, Rebecca recognized the need for American University to establish a strong presence on social media platforms. She shifted her role to manage the university's social media accounts. Under her leadership, American University has become a digital powerhouse with engaging and interactive social media feeds on platforms such as Twitter, Facebook, and Instagram.
Rebecca's commitment to the university's digital strategy is evident in her efforts to expand the digital presence of the university. She was instrumental in launching a comprehensive social media marketing campaign that focused on creating a consistent messaging strategy for the university. Her efforts have also led to an increase in the number of followers and engagement on the university's social media accounts.
As a leader in digital communications, Rebecca stays up-to-date with the latest developments in the digital world. She keeps herself informed of emerging trends and technologies, and shares her insights with colleagues within the university. She also offers guidance and support in the development of digital communications strategies across the university.
Rebecca's contribution to the university has been remarkable, and her expertise has been invaluable in shaping the institution's digital communications strategy. Her passion for digital communications is evident in her leadership, and she has set the standard for exemplary digital communications strategies within American University.
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